#creator campaigns

#creator campaigns

Spark Ad codes are creator-generated codes that authorize brands to promote creators' TikToks.

Spark Ad codes are tied to individual videos, not creators, making coordination between brands and creators important. [ more ]

Influencer marketing and creator campaigns can be amplified and measured in a similar capacity to programmatic campaigns.

Creators are building communities on media channels where brands are already participating, making them a valuable PR opportunity for brands. [ more ]